The magic of the Wet Brush™ is in the specially formulated IntelliFlex™ bristles. IntelliFlex™ bristles are thin, strong and very flexible. They have intelligent flexibility – flexible on one stroke and firm on the next.
The adaptive flexibility of IntelliFlex™ eliminates all tugging, tearing, pulling and ripping. No split ends, no hair loss. It provides healthy brushing and detangling, creating the perfect transition from wash to style!