Pravana Vivids

The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things. The brand’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry.

PRAVANA’S full and complete range of continuously natural evolving hair care products includes hair color, styling, texturizing and after-color care to meet virtually every beauty need.